There is a vision for virtual communication that is far beyond what most companies do today. It’s all about connecting geographically distributed users in a collaborative work flow and learning environment to focus their goals and enhance their productivity.
Bear in mind, that a virtual program is not “doing webinars” or “using video conferencing.” It’s going beyond point-in-time meetings and delivering value over time through “sustained engagement.” Imagine a team of 200 people developing unique ideas for a product launch from generation to incubation to curation and finally to presentation. That’s a virtual program; that’s not a webinar.
But despite measurable results demonstrating the impact of an effective virtual program, many organizations struggle with the cultural shift required to make that impact.
Here are the top 5 barriers companies face when implementing a virtual program and how to address them.
1. “We already use webex.” This statement implies that things are working as is and highlights the misunderstanding of what a virtual program is and can do. The statement instead answers the question “do you have a tool for doing webinars?” To overcome this barrier, you have to evaluate what distributed collaboration and training actually can do. Don’t start with the tool, start with the outcomes.
2. “Nobody likes to be on camera.” There is a camera phobia in our world, but in our experience it takes about 10 minutes of camera time in a live session and then it’s gone for good. Our most staunch hold-outs come around after an hour session. Give it a try, I promise people want to look at you.
3. “Live virtual training should be limited to 1 hour and that’s not enough.” By working collaboratively, in a work-shop style session, with lots of activities, interaction, breakouts, and active learning, then 4-6 hours per session is perfectly reasonable and effective. Address this barrier by diffusing it: “Live virtual training is far more than a webinar or broadcast.”
4. “In-person is just so much better.” You can get 90% of the value of an in-person meeting at 20% of the cost. By leveraging strong virtual instructional design and production, people stay engaged, stay in the office and are happier.
5. “The technology will fail.” With the proper planning, testing and production, you can expect that 90-95% of users will experience no issues.
We hope the solutions above help you overcome the five primary barriers to virtual communication and training.
Give us a call to talk over ways to implement highly effective virtual communication and training at 610-810-2500 or send us an email at firstname.lastname@example.org